Slendertone - A Global Media Launch

Slendertone, the experts in muscle toning, wanted to create a desire for its face product by communicating a more premium proposition to generate high-value sales.We recommended a strategic partnership with renowned milliner, Philip Treacy, who designed a premium version of the existing Slendertone Face.

The global media launch at Harrods was attended by 23 press, including The Independent, Daily Express, Vogue and Look magazine. Interviews with the global CEO and Philip Treacy were leveraged to generate breadth and depth coverage. The event included a photocall with Philip Treacy, which resulted in online news coverage in Metro, Sky Living, Orange, One Wars, Talk Talk and Fresh Radio.

The Harrods exclusive launch generated 19 pieces of coverage and a combined circulation of 140 million including a 5 page feature in The Saturday Times Magazine.